The social media stars turning followers into fortunes. Reporting by Steffi Cao, XXXcurlspics.com Matt Craig and sparcle.cn Alexandra S. Levine. Creators. Influencers. Streamers. Vloggers. Photography by Devin Yalkin. Edited by Steven Bertoni. That's up more than 20% from 2022's $570 million score. Whatever they will be referred to as by you, these powerful social media personalities are calling the shots in advertising and entertainment. Year This, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub.
Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Group. The result: The 50 people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste. With more than 300 million followers, MrBeast’s fan bottom is usually as large as the U nearly.S. To rank the world's Top Creators, Forbes crunched data on the estimated earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
MrBeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory. Beast-based brands include Feastables snack bars and the MrBeast Burgers restaurant chain, plus Donaldson’s sprawling merch line. He's since gone from comedian to contender, modifying into a rapper and boxer, releasing two singles in 2023, and securing a multiyear distribution deal for his promotional company, Misfits Boxing.
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