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[]
["钻石世家8月聚划算营销计划"]
[]
[null,"流程","工作细节","时间节点","执行人","完成情况"]
["活动报名","后台报名","1.暂未符合报名条件，等达到300个评分后马上报名；确认价格和报名数量，报名时注意勾选优惠券是否可重叠使用"]
[null,"费用支付","2.保证金冻结，确宝支付宝账号内有足够的冻结资金，必须预前一天17：00之前提交，留意主旺系统通知"]
["活动前准备","页面制作","1.产品页面优化，突显聚划算氛围，尺寸790和688各一张，688尺寸的字体要相应调大，清晰"]
[null,null,"2.商品报名图片五张：尺寸960*640（简洁突出品牌和图片清晰）"]
[null,null,"3.聚划算海报两张：首页和详情页，尺寸1920和790"]
[null,null,"4.关联营销货架图一张：图片要有促销感"]
[null,null,"5.店招Banner图一张：突出“抢购”氛围"]
[null,null,"6.店铺优化券两张：790和手机端"]
[null,null,"7.无线端海报图：尺寸608*304"]
[null,null,"8.直通车推广图片三张：尺寸800*800"]
[null,"预热推广","1.直通车推广：活动开始前3天小额度的预热"]
[null,null,"2.优惠券申请：可以通过聚划算商家后台的优惠券工具，创建优惠券。"]
[null,null,"3.短信通知：活动前1天发送聚划算通知老顾户（前提是要开通短信通知功能）"]
[null,null,"4.公司微信公众号造势"]
[null,"运营","1.确保保证金冻结前的页面、产品描述、属性、库存无误；确认物流、客服准备工作是否到位"]
[null,null,"2.关联商品确认，安排设计做图"]
[null,null,"3.无线端首页优化，导航清晰，热卖推荐归类"]
[null,null,"4.预热期间数据分析：根据团提醒，收藏数量，加购物车数，预热咨询量，浏览量，访问时间段，访问渠道(无线/PC通过江湖策可以细分出来)，通过这些数据综合分析，看是否需要加大投入流量投放。"]
[null,"客服","1.制定好客服排班安排，做好与仓储的对接工作"]
[null,null,"2.对买家问的较多的问题，比如质量、快递、发货时间、到货时间等问题制定好话术；客服必需做到回复时间快，回答问题准。"]
[null,null,"3.活动当天催付方案以及催款话术制定"]
[null,null,"4.制定客服应急预案，如咨询量过大处理方案"]
[null,null,"5.制定活动后的客户退换货方案及维权投诉处理预案"]
[null,null,"6.检测旺旺分流是否正常"]
[null,"仓储","提前与快递公司沟通，对聚划算商品进行预打包，仓库开辟活动专区存放活动产品，便于活动分拣；检查好打印设备，合理安排打单员、打包员等人员。当天的订单必须要当天发完"]
[null,"推广","活动当天上午再发一次微信，下午3点发一次短信通知"]
[null,"运营","活动实时监控，调整相应页面"]
[null,"客服","1.旺旺催付：下单后半小时内的买家，客服实时催付；大额订单电话催付"]
[null,null,"2.监控活动时客服旺旺流量情况"]
[null,null,"3.售中问题及时反馈到运营"]
[null,"设计","1.其他突发海报的处理"]
[null,null,"2.聚划算结束后海报设计"]
["应急方案","咨询量过大","安排运营，设计人员兼顾客服工作，提前开通多个子账号"]
[null,"销量低于预期","开团1小时后，预估销量情况，如销量低于预期，紧急安排刷单，费用要在活动前提前申请"]
[null,"销量超过预期","制作新宝贝上架，店铺海报链接指向新页面，客服引导买家到新页面购买"]
["活动结束后","客服","1.物流跟进：增加售后客服，本着认真负责的态度，处理疑难件、丢件等问题。"]
[null,null,"2.快速解决客户因为各种原因引发的退换货，简化退换流程，尽量缩短退换时间，特别要重视退款纠结率"]
[null,null,"3.各种售后问题总结汇总"]
[null,"运营","1.聚划算相关页面，优惠信息全部取消"]
[null,null,"2.恢复商品价格，如销量好过预期，申请活动延续，价格比聚划算提价10%"]
[null,null,"3.做好活动期销量、流量，转化率等信息统计，总结提出不足的工作事项和改进措施，为以后活动积累经验。"]

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