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[" 店内活动——pc/无线同步\n品牌体验/促销\n\n持续活动\n周期活动\n话题活动\n官方活动\n新品活动\n专题活动\n单品活动\n会员活动\ndsr活动",null,"周期活动","店铺月活动",1,"店铺月周期活动策划上线——具体见本月活动方案",{"$nulls":4},"玩乐为主/促销为辅","马跃/曾斌/俊杰","孙咪/陶陶"]
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[null,null,"新品活动","方向盘套专题/活动",1,"方向盘套专题页面制作，促销活动策划上线——具体见本月活动方案",{"$nulls":4},"体现 炫色，多变，个性，多样——进口制造工艺，结合新包装卡纸","马跃/曾斌/俊杰","孙咪或陶陶"]
[null,null,"持续活动","公益活动",2,"结合宝贝特点的公益活动持续（猫 狗 猴 等动物类相关），每月做优化调整，强化与客户互动，定期晒活动进展，提升品牌形象和产品价值——具体见本月活动方案",{"$nulls":4},"长期活动，8月正式开始第一期，持续优化调整，提升品牌高度，产品价值和感染力，并迎合产品特点","马跃/曾斌/俊杰","全体"]
[null,null,"会员活动","老客户维护活动",1,"每月至少一次老客户维护活动，老客户活动结合新品和微淘做推广\n——具体见本月活动方案",{"$nulls":4},"老客活动利益点固定策划出一套，针对不同忠实度的老客户","马跃/曾斌/俊杰","孙咪"]
[null,null,"dsr活动","好评有礼活动",1,"拉回稳定dsr分数，好评优惠券，好评流量，好评会员等方式提高双11店铺权重——具体见本月活动方案",{"$nulls":4},"提升dsr","马跃/曾斌/俊杰","孙咪或陶陶"]
[null,null,"话题活动","创意小活动/热点",2,"每月结合月度节日，筛选可发挥创意的节日，结合做趣味活动，如8月的国际左撇子日，日本筷子节，非洲妇女日等，节日当天logo做微创意变身，活动内容搞怪，互动性强，有趣味，同步微博，微信，微淘——具体见本月活动方案",{"$nulls":4},"小活动3次以上，logo变身每周1次 ","马跃/曾斌/俊杰","新人插画设计师"]
["店铺优化——pc/无线\n购物流程体验/视觉体验/品牌体验\n\n首页\n分类页\n专题页\n会员页\n活动页\n品牌页\n",null,"分类页","全系列分类页",2,"1 猴子系列内页，猫咪系列内页修改，云系列内页优化\n2 兔子，熊，草泥马系列内页制作",{"$nulls":4},"各系列风格专题-主提客单辅提转化","马跃/曾斌/俊杰","孙咪"]
[null,null,"专题页","记忆棉专题页/活动",1,"记忆棉类产品专题页面设计，活动策划——具体见优化方案",{"$nulls":4},"拉动记忆棉产品转化","马跃/曾斌/俊杰","孙咪"]
[null,null,"首页","结构优化/店招优化",1,"1店招优化测试持续——1分流，2收藏点击，3整理转化，4整体点击人数\n2首页结合月活动 做结构优化-分类及活动入口优化",{"$nulls":4},"数据导向优化","马跃/曾斌/俊杰","孙咪和新人插画设计师"]
[null,null,"首页/无线","无线首页改版",1,"无线端模板购买，新装修方案测试优化持续——点击率，引导成交金额，转化率——具体见优化方案",{"$nulls":4},"数据导向优化 ","马跃/曾斌/俊杰","孙咪"]
[null,null,"分类页/无线","无线全系列分类页",2,"无线全系列分类页制作测试优化持续——点击率，引导成交金额，转化率",{"$nulls":4},"数据导向优化 ","马跃/曾斌/俊杰","孙咪"]
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[null,null,"颜色分类","颜色分类图优化",2,"全店颜色分类图 缺失图补拍 。实景图和白底图更换测试 点击量——具体见待优化表",{"$nulls":4},"8月白底实景对比\n测试数据出结果","马跃/曾斌/俊杰","陶陶"]
[null,null,"套餐","套餐优化包装",2,"套餐促销形式包装下，上线测试优化——具体见活动方案",{"$nulls":4},"与客服协作，推动客服销售高客单套餐","马跃/曾斌/俊杰","孙咪"]
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[null,null,"关联","关联优化",1,"关联页优化新版本-测试点击数，点击比例，优化结构，更新新版本到全部宝贝",{"$nulls":4},"数据导向优化 ","马跃/曾斌/俊杰","孙咪"]
["推广——淘内/淘外\n自然流量，精准流量\n\n直通车\n钻展\n淘客\n站外cpc/cpm推广\n豆腐块流量\n无线流量\n",null,"直通车","推广图优化",1,"以英雄系列推广图结构为模板，调整补拍其他产品推广图",{"$nulls":4},"拍摄完成，调整完成","曾斌/马跃","全体"]
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[null,null,"站外推广","优酷推广测试，结合活动",2,"优酷cpm cpc推广测试优化持续，月末得出数据结论",{"$nulls":4},"月底出结论，是否有合适资源位及相关数据","曾斌/马跃","全体"]
[null,null,"无线流量","无线首页排名优化",1,"无线端自然排名方法研究，测试，汽车腰靠/头枕关键词测试",{"$nulls":5},"曾斌","全体"]
["淘外营销推广\n——互动，传播，口碑\n\n微博\n微信\n微淘\n公众号\n相关论坛/社区/网站等\n",null,null,"微博",1,"同步活动通知，同步创意小活动",{"$nulls":4},"保证同步","马跃/曾斌/俊杰","全体"]
[null,null,null,"微信",2,"同步活动通知，同步创意小活动",{"$nulls":4},"保证同步","马跃/曾斌/俊杰","全体"]
[null,null,null,"微淘",1,"同步活动通知，同步创意小活动",{"$nulls":4},"保证同步","马跃/曾斌/俊杰","全体"]
[null,null,null,"公众号",2,"同步活动通知，同步创意小活动",{"$nulls":4},"保证同步","马跃/曾斌/俊杰","全体"]
["分销相关——\n\n阿里巴巴\n天猫供应商",null,"阿里巴巴","阿里巴巴推广工具测试",2,"阿里巴巴推广工具测试 了解 ",{"$nulls":4},"熟悉推广工具，出测试优化结论","曾斌/俊杰"]
[null,null,null,"阿里巴巴批发规则\n，价格优化",2,"阿里巴巴批发规则整理 优化 ，详情页修改 添加规则板块",{"$nulls":4},"月底出阿里巴巴批发方案和规则，并上页面","马跃/俊杰"]
[null,null,"天猫供应商","正式邀约拓展-维护",1,"邀约正式分销合作伙伴，优化招募书，整理相关支持素材 协助分销商发展",{"$nulls":4},"根据招募和合作情况调整规则，月底初步做到30家优质伙伴 并摸索出分销合作发展方案","马跃/俊杰"]
[null,null,null,"规则，授权书，协议制定，激励政策 优化",1,"分销合作问题整理，总结，优化合作流程 规则和激励政策等",{"$nulls":4},"总结一个月的分销工作，制定整体分销规划","马跃/俊杰"]
["淘外电商平台",null,"日常维护","日常维护",1,"除京东活动提报外，其他暂时只做日常维护，精力放在分销事项上",{"$nulls":5},"马跃/曾斌/俊杰"]
["日常工作",null,"评价管理","差评刷单处理",1,"高信誉账号征集，出现头条差评后的 刷评价日常维护",{"$nulls":5},"曾斌/俊杰"]
[null,null,"活动提报","官方活动提报",1,"官方活动关注，库存合适情况下提报聚划算 淘抢购 淘金币等",{"$nulls":5},"曾斌"]
[null,null,"侵权维护","日常维权",1,"知识产权平台注册后，进行侵权日常投诉工作，按照销量排名投诉淘宝和阿里商家",{"$nulls":4},"销售排名前20商家投诉完成，投诉不成功的找到原因，找到解决商标侵权问题办法","俊杰"]
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[null,null,"调研","卡里努努车内空间设计\n方案尝试",2,"体现改造个性车内空间的乐趣，提升品牌高度，体现卡里努努个性创意乐趣的理念，初步计划，购入一辆二手面包车，通过自己diy搭配卡里努努产品让二手旧面包车焕然一新，潮酷温馨。整个改造过程录制视频跟踪，做活动宣传用。二手面包车过后做外出拍照的专用车，又可做线下活动的工具车",{"$nulls":4},"月底得出调研报告 并作分析总结","马跃/客服"]
[null,null,"品牌","用户调研（重要）",0,"卡里努努用户群调研 问卷+奖励互动互动，主要针对用户意见 产品喜好 用户车型 职业年龄  性别 年龄等做调查——具体见调研方案",{"$nulls":4},"本月出计划可执行方案","马跃/陶陶","全体"]
["客服协作",null,"活动","活动话术",1,"结合各种活动的搭配话术，给予客服一定品牌调性的话术和自动回复建议",{"$nulls":5},"马跃/客服"]
["部门管理",null,null,"周计划，总结会议",0,"及时跟进部门工作情况，解决工作问题，给予建议，月总结模板",{"$nulls":5},"马跃"]
[null,null,null,"优秀创意意见贡献\n奖励机制",0,"绩效分结合平时工作态度中的一些可衡量点-做有奖有罚",{"$nulls":5},"马跃"]
[null,null,null,"店铺活动思路整理",0,"店铺后期活动思维思路规划，形成风格",{"$nulls":5},"马跃"]
[null,null,null,"岗位评级",0,"针对员工个人能力进行评级，设置奖金级别"]
[null,null,null,"绩效优化",0,"绩效目标化"]

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[null,"为了保障食材的新鲜度，全店满100顺丰包邮"]
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["产品排布","不要用一行两个的分布，太呆板，每张图配一句文案，凸显产品特点\n1、大米  进口技术，有机新米，拒绝农药\n2、鹅蛋  去胎毒，为准妈妈保驾护航\n3、鸡蛋   生态散养，新鲜健康\n4、土鸡   农村现杀"]
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["642*200的图  换偏白的亚麻色或者绿色渐变  文案可有可无 不要太单调就好 更不要拥挤"]
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[{"$nulls":6},"优惠券",null,-10]
[]
[{"$nulls":6},-15,null,-20]
["120-10",null,"208-15"]
[{"$nulls":4},"每张图要152的高度，可以看情况改板块",null,-25,null,-30]
["296-20",null,"384-25"]
[]
["鸡蛋海报/鹅蛋海报  先放鸡蛋的，鹅蛋的之后准备\n\n大米海报2  不要重复"]
[]
[]
[]
[{"$nulls":4},"608*304"]
[]
[]
[]
[]
[]
[]
["谷类",null,"定期特价",null,"或者分四行也可以\n高度要152以上76的倍数"]
[]
["家禽",null,"果蔬"]
[]
["产品展示  用默认的模块"]
[]
[]
[]
[]
["垠坤，让有机走进生活",null,null,null,"算是结尾，宣传品牌格调，可以后期补上\n\n76的倍数。。。"]

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["店铺优化——pc/无线\n购物流程体验/视觉体验/品牌体验",null,"专题页",null,2,"根据后续产品线来划分专题",{"$nulls":4},"3.15日之前","设计、运营"]
[null,null,"首页","结构优化/店招优化",1,"首页推翻重做，风格变化，需要两版",{"$nulls":4},"3.12日之前","设计、运营"]
[null,null,"首页/无线","无线首页改版",1,"根据首页来做",{"$nulls":4},"3.12日之前","设计"]
["详情页优化——pc/无线\n产品/品牌价值，特点共鸣\n\n主图\n标题/副标题\n颜色分类\n套餐\n关联推荐\n宝贝详情页内容\n服务内容\n品牌内容\n增值服务\n其他",null,"主图","主图优化",1,{"$nulls":5},"3.9日之前","杨凯"]
[null,null,"套餐",null,2,{"$nulls":5},"3.8日完成","焦龙"]
[null,null,"品牌内容","包装展示区添加",1,{"$nulls":5},"3.12日之前和详情页设计一起完成","设计、运营"]
[null,null,"详情页","详情页优化",1,"需要重新规划",{"$nulls":4},3.12,"设计、运营"]
[null,null,"关联","关联优化",3,"关联用一张图，活动/主推款",{"$nulls":4},"3.18日","焦龙"]
[" 店内活动——pc/无线同步\n品牌体验/促销",null,"持续活动","定期折扣活动",3,{"$nulls":5},3.25,"设计"]
[null,null,"会员活动","老客户维护活动",1,"增加老客户回访，具体查看活动页",{"$nulls":4},3.22,"焦龙"]
[null,null,"dsr活动","好评有礼活动",1,"带图好评送优惠券/返现",{"$nulls":4},3.22,"焦龙"]
[null,null,"话题活动","创意小活动/热点"]
["推广——淘内/淘外\n自然流量，精准流量\n\n直通车\n钻展\n淘客\n站外cpc/cpm推广\n豆腐块流量\n无线流量\n",null,"直通车","推广图优化",1,{"$nulls":5},"3.17日","设计"]
[null,null,"钻展","推广图优化",3,"暂缓"]
[null,null,"众筹","大米众筹展开",2,{"$nulls":5},3.25,"设计、运营"]
[null,null,"无线流量","无线首页排名优化",1,"无线端直通车优化",{"$nulls":4},3.31,"焦龙"]
["淘外营销推广\n——互动，传播，口碑\n\n微博\n微信\n微淘\n公众号\n相关论坛/社区/网站等\n",null,null,"微博",3,{"$nulls":5},"3.31日","杨凯"]
[null,null,null,"微信",2,{"$nulls":5},"3.15日","焦龙"]
[null,null,null,"微淘",1,{"$nulls":5},"3.25日和众筹同步","焦龙"]
[null,null,null,"淘客",2,{"$nulls":5},"3.25日和众筹同步","焦龙"]
[null,null,null,"公众号",2,{"$nulls":5},"3.18日之前","杨凯"]
["淘外电商平台",null,null,"搜寻餐饮类app",{"$nulls":7},"杨凯"]
["日常工作",null,"评价管理","差评刷单处理",1,{"$nulls":5},"每天","杨凯"]
[null,null,"活动提报","官方活动提报",1,{"$nulls":5},"根据官方","焦龙"]
["其他",null,"市场测试","产品测试",2,{"$nulls":5},"4.5日之前","杨凯"]
[null,null,"调研",null,2,"调查问卷，评选出客户心中最想要的食材",{"$nulls":4},"暂缓"]
["客服协作",null,"活动","活动话术",1,{"$nulls":5},"3.15日之前","焦龙"]

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["长期活动","满减",1,"99-5","188-10","268-15","388-25"]
[null,"带图好评送礼",2,"收集图片，后期进行投票评比，增加客户互动性"]
[null,"老客户优惠",2,"老客户为什么回来？1、上新吸引，2、减价，3、老客户独有优惠"]
[null,"评选最想要的食材",3]
[null,"包邮",2,"满…包邮，取消限制的包邮，为了在一定程度上提高客单价，后期增加产品线，多出套餐后，可以多种玩法包邮"]
[null,"公益",3]
[null,"限时折扣",2,"做单独页面，长期活动"]
[null,"新品免单",3,"1、新品上架预告；2、新品前20单免单，20-50单半价"]
[null,"同城配送",4]
[]
["近期活动","4.22地球日"]
[]
[null,"老客户优惠","1、","短信邮件","内容：每周特价，一手新鲜食材，半价起售，欲购从速"]
[null,null,"2、","活动内容","老客户领取5元无门槛优惠券，主题：换季，来两个有机农庄出产的鹅蛋补养补养。"]
[null,null,"3、","设置老客户折扣-2元"]
[]
[null,"包邮","1、","全店满100包邮，"]
[null,null,"2、","为保障食材的新鲜度，部分宝贝使用顺丰快递，第一时间到您手中"]
[]
[null,"限时折扣","1、","周四9-14"]
[null,null,"2、","50单8折优惠"]
[null,null,"3、","鸡蛋—5斤大米-鸡蛋-鹅蛋-米……"]
[]
[null,"新品免单","1、"]
[]
[null,"好评返现","1、","在评论里加上图片可以活动店铺随机金额的支付宝红包噢"]
[null,null,"2、","支付宝转账"]