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[]
["销售差额分析表"]
[]
["编号："]
["产品","规格","单位","销售目标",null,null,"实际销售",null,null,"差额",null,"差额分析"]
[null,null,null,"销售量","销售额","单价","销售量","销售额","平均售价","销售额","所占%","降价差额","所占%","销量下降差额","所占%"]
{"$rows_empty":15}
["合计"]
[null,"报表人："]
[]
["目的：通过分析差异要找出其产生的原因：人员问题、竞争对手问题、该区市场环境问题等等。"]
["公式说明："]
[null,"占总销量%=销售量/总销售量X100%",{"$nulls":4},"销售差额=预测销售额-实际销售额"]
[null,"差额所占%=各大区的差额/总差额X100%"]
[null,"降价差额=（预测单价-实际平均售价）X实际销售量",{"$nulls":6},"降价差额所占%=降价差额/预测销售额X100%"]
[null,"销量下降差额=（预测销售量-实际销售量）X预测单价",{"$nulls":6},"销量下降所占%=销量下降差额/预测销售额X100%"]
["使用说明："]
[null,"1、在现阶段本表可先由销售统计分析员做出分析，然后分别通报各大区。"]
[null,"2、在运行一个阶段条件具备后各大区文员可对所管辖的区域、对重点客户进行分析。"]